October 12, 2009

Newcomb's Model

Theodore Newcomb (1953) see communication from the social psychology view. This model also known as ABX model. This model draw that someone (A) sending information to the other one (B) about something (X). That model assume that A's orientation to B and to X is depend to each other. And three of them is a system which content four orientation.

1. A to X orientation
2. A to B orientation
3. B to X orientation
4. B to A orientation

In this model, communication is a normal and effective way which make people can orient their self to their environment. It's a intentional communication act model of 2 people.

Source : Deddy Mulyana : 2000


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