October 13, 2009

Gerbner's Model

This model is a lasswell's model expantion. It consist from verbal model and diagramatic model.

Verbal Model : someone perceives an event and reacts in a situation through some means to make available material in some form and contects conveying content of some consequence.

Diagramatic Model : Someone perceives an event and send some messages to transmitter which will send a signal to receiver. In that transmission, the signal facing noise and become SSSE to destination.

Source : Deddy Mulyana : 2000


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