June 26, 2014

Various Type of Mass Communication Model | Solocom

This post we will talking about Model in Mass Communication.
Models in a communication can be considered as a depiction of a reality that is made as simple as possible. By studying a model of communication, according to DeVito there are several advantages that can be obtained, namely:
1. Models have organized the function, meaning that the model can sort and menghhubungkan one system with lainnyaserta system can provide a comprehensive picture
2. Models can help explain something to present information in a simple, that is to say without the model, such information can be very complicated.
3. With the possible models of the expected outcome or course of an event.

The model can be used as a statement dasare for the various alternatives and help create a research hypothesis. Below is a communication model that appeared in the decade beginning around 1940 and 1950.
A. Phase One Communications Model (one-step flow of comm.)

Mass Media Communicant

B. Two-Stage Model of Communication (two-step flow of communication)

Source of Communication Messages MedMas Opinion Leader KomKan

weaknesses:
- Individuals who are active in seeking information only opinion leaders
- Limiting the analysis process, since the process occurs in two stages komunikais or more
- The opinion leaders depend on the mass media
- Ignoring audience behavior, based on timing of the introduction of new ideh
- A variety of communication channels play a role in the acceptance phase of innovation and decision-making
- There is a separation between the public community opinion leaders with followers.

C. Many Communication Model Phase (Multi Step Flow of Comm)

Sources communicant communicant communicant MedMass

D. SR Model

Stimulus Response Message

E. Uses and Gratification Model
Basic assumptions:
- Audience is considered active
- Initiative and the selection of media on audiences
- The mass media compete with other sources
- Focusing on the use of media content

Various social factors Harapan2 Needs Gratification Needs
Psychological The Media Against Hope
Consequences of Mass Media Childbirth raises another

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