April 03, 2014

The Role And Function Of Marketing Communications

Now, let's start the discussion about marketing communication. Marketing communication is an important point in business. Because, without good marketing communication, there will be no sales. And business without sales, is nothing.

So, in the first post about this marketing communication, we will talk about the role and function of marketing communication. In role of marketing communication, we will talking about the definitions of marketing communication.

And in function of marketing communication, we will mention some point that become the main function of marketing communication.

So, let's start!

Role Of Marketing Communication

This is the definition of marketing communication: Tools that company used in effort to inform, persuade, and remind customer -direct and indirect- about the product and brand that they provide.

So basically, marketing communication is something that company need to be known by their customer.

Function Of Marketing Communication

This is some list of the function of marketing communication:

1. Company could make the customer know, or shown, about how and why a product could be used by who and where and when.

2. The customer could learn about who makes the product and what is retained by company and brand.

3. And customer could be given one payback, like trial or sample product. That will make customer happy, i think.

That was article about the role and function of marketing communication, i hope you enjoy it and helped by this simple article. If you want to know more, just ask me in comment box. See you!

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