SPEECH

The systematic of writing Speech’s script
A. The way of thinking speech arrangement
B. The way of thinking speech arrangement (additional)
C. Draft
D. Arrange Model

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AUDIT COMMUNICATION

Audit communication is a evaluation that done by deep about communication process and components, in interpersonal, work group, organization, or even mass.

And audit communication has following purpose, decided overload or under load. Judge information quality. Measure relations quality. Recognize the potential web. Identified Bottlenecks. Draw the patterns, climate, and culture of communication. Give recommendation to change company communication system.
Audit communication is better to do in this following time. First, if there is some program that lost it’s credibility. Then, if there is a need evaluation for a program. Then, if organization change is planned. And also if there is a worry between employers, and communication channel didn’t function much. And the last if there is some gossip that become controversy.
In audit of communication, there is 7 technique and method to be done. Interview, self-completion questionnaire, group discussion, Network analysis, communication diary, monitoring, critical incident technique.
And there is also some aspect that we need to think in audit of communication. That aspects is, the condition of communicator and communicant. Media / communication channel. Message / Information. Feedback. Communication environment ( time, place, structure, climate, etc )

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Schema Theory

Theories of individuals as cognitive misers transport these ideas to our understanding of individual information processing. That is, theorist in this tradition look at the forms and structures that help individual process a wide variety of information about the social world in an efficient way. As Wicks (1992 : 119) states, "Schema Theory suggest that people are active are active processor of information and that schematic thinking derives from the need to organize thinking for the purpose of cognitive economy." Though a variety of theories have been developed to explain this process (e.g, theories of plan, scripts, episodes), we use schema theory as one representative way of looking at these concept (But see Mandler, 1984, for a much more specific interpretation of schema theory concept). In other words, as cognitive misers, we use a schema theory as a template for understanding this entire family of cognitive theories. There are two important issues to consider in understanding schema theory. The first issue is a first question of what and the second is a question of how or, in Arbib, Conklin, and Hill's (1987) words, the distinction between the representation and process aspects of schemas. That is, theories have considered both the content of cognitive schemas and the way those schemas are activated as we attempt to understand and behave in social world.

Schema theory in the communication discipline
The concept of schema theory are implicated in all our communicate behavior, for if we are to proceed in a variety of communication situations we must either draw on existing schemas for understanding or, perharps, develop new schemas that will be used in subsequent interaction.


Finally, research in mass communication has also relied on the concept of schemas for understanding communication processes.As Wicks (1992) argues, we have schemas not only for social interaction with others but also for various media channels and programmings.

Source : Katherine Miller : 2001

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Communication Theories

Theories Of Communication Processes
-Theories Of Symbolic Organization
Schema Theory
Attribution Theory
Narrative theory
Dramatism
-Theories Of Message Production
Constructivist Theory
Action Assembly Theory
Planning and Goals
-Theories of Message Processing
Three Classic Model Of Persuasion
1. Cognitive Dissonance Theory
2. Theory of Reasoned Action
3. Social Judgement Theory
Elaboration likelihood model
Inoculation Theory
Problematic Integration Theory
-Theories of Discourse and Interaction
Speech act theory
Coordinated Management Of Meaning Theory
Communication accommodation Theory
Expectancy violation and interaction adaptation theories
-Theories Of Communication in developing relationships
social penetration theory
Uncertainty Reduction theory
-Theories Of communication in Ongoing Relationships
Relational systems theory : The palo-alto group
Theories of relational dialectics

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