Various Type of Mass Communication Model | Solocom

This post we will talking about Model in Mass Communication. Models in a communication can be considered as a depiction of a reality that is made as simple as possible. By studying a model of communication, according to DeVito there are several advantages that can be obtained, namely: 1. Models have organized the function, meaning that the model can sort and menghhubungkan one system with lainnyaserta system can provide a comprehensive picture 2. Models can help explain something to present information in a simple, that is to say without the model,...

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Various Type of Communication Theory

24. Functional Theory With the advent of constructivism in psychology, in recent years it became clear that language learning is well developed under the notion of cognitive and memory structures. Language researchers began to notice that the language is a manifestation of cognitive abilities and effective way to explore the world, to connect with others and also to themselves sendirisebagai human purposes. Moreover kaedah generative proposed under the auspices of nativism that is abstract, formal, explicit and logical, although the rule was...

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Various Type of Communication Theory (part 4)

19. Cultural Norms Theory (Cultural Norms Theory) The theory of cultural norms by Melvin DeFleur essence is that the mass media through the selective presentation and emphasis on certain themes, creating impressions on the audience where the cultural norms of the general topics that are formed by weighted in certain ways. Hence individual behavior usually guided by cultural norms regarding a particular thing, amak communication media will indirectly affect behavior. 20. Standpoint Theory This theory explains that individuals experience, knowledge,...

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Various Type of Communication Theory (part 3)

13. Inoculation Theory (Innoculation Theory) Inoculation theory or theories injection is initially displayed by Mcguire's take the analogy of a medical event. People who are stricken with smallpox, polio injections. Given the vaccine to stimulate the body's defense mechanism. Similarly, people who do not have information about a case or not aware of the position on the matter, then it would be easier to dipersuasi or persuaded. A way to make it so that the effect is not easily subject to "inject" the reply argument (counterarguments). 14. Cultivation...

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Various Type of Communication Theory (part 2)

7. Theory Konstruktvisme Jean Piaget and Leu Vygotski are two names that are always associated with constructivism. Experts constructivism states that people form their own version of reality, they doubled the variety of ways to determine and describe something to learn first and second language acquisition. Learning must be actively constructed by learners themselves rather than described in detail by others. Thus the acquired knowledge gained from experience. However, in developing the student experience should have the opportunity to speak...

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Varioust Type of Communication Theory (part 1)

1. Theory Behaviorism The flow figures are John B. Watson (1878 - 1958) which in America is known as the father of behaviorism. The theory memumpunkan attention on aspects that are directly perceived in language behavior and the relationship between stimulus and response to the world around him. According to this theory, all behavior, including follow-back (response) caused by the presence of the stimulus (stimulus). If the stimulus has been observed and is known then the reply was predictable motion. Watson also firmly rejected the influence...

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The theory of symbolic interactionism

Herbert Blumer and George Herbert Mead was the first to define the theory of symbolic interactionism. Blumer expressed on the three main principles of symbolic interactionism, which is about the interpretation (meaning), language (language), and mind (thought). This premise will lead to a concept of 'self' and one's socialization to the 'community' bigger society. Blumer filed the first premise, that human act toward people or Things on the basis of the meanings they assign to those people or things. That is, people act or behave towards other...

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The Cultivation Theory

How many chances are you going to be victims of crime or criminality within the next week? Is 1: 10, 1: 100, or 1: 1000? According to George Gerbner The answer will depend on how often you watch television. According to the Dean of the Annenberg School for Communication University of Pennsylvania and is also the founder of the Movement CulturalEnvironment, the television audience is in the category of heavy viewers (heavy viewers) tend to have the belief that this world is a world that is cruel and scary (mean and scary world). Kekekarasan they...

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Social Penetration Theory

Social penetration theory was popularized by Irwin Altman & Dalmas Taylor. General social penetration theory about how the process of interpersonal communication. Here is described how the process of dealing with others, there is a variety gradual process, in which a kind of adaptation process between the two, or in the language of Altman and Taylor: social penetration. Altman and Taylor (1973) discusses how the development of closeness in a relationship. According to them, basically we will be able to get close to someone else as far as...

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Become The Great Communicator

If you can develop some course of this technique, you will dramatically improve your ability to relate to people from all walks of your life. Take time to observe the most social person in your life and you will see many of the above methods are applied. They have not done in a way that is rigid, they do it naturally and in a way that fits with the current situation. For best results, chill out and let the flow of the techniques yourself naturally. Choose the techniques that best matches your personality and what your goals when interacting with...

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14 Effective Way Of Communication

These are the 14 effective way of communication. Listen to it and maybe it will help your life. :) 1. Give the impression that you are keen to talk to them - Give them the impression that you would rather talk to them than anyone else on this earth. When you give them the impression that you are excited to talk with them and that you care about them, you make them feel more positive and confident. They will be open to you and are very likely to have a deep conversation with you. 2. Ask questions about their interests - Ask open questions that...

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The Reason Why You Have To Develop Your Communication Skill

When you try to connect with the circles of people bigger, you need to ask these 5 questions yourself: - Do you find similarities between you two? - Do you make them feel comfortable? - Do you make them feel understood? - Is your relationship with clearly defined? - Do they feel positive emotions as a result of interacting with you? According to the survey, approximately 85% percent of success in life is directly related to the ability to communicate and build relationships skills. This indicates that no matter how ambitious a person or how much...

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Guide To Write The News

WRITE news could not arbitrarily, for example "critical reader understand". There are basic guidelines that should be adhered to write news in order to be good news, interesting, effective, and in accordance with the rules and code of conduct. Many journalists - especially online media reporters - who looks "amateur" in news writing and confront the journalistic code of ethics. For example, news reporters containing the subjective opinion or "too obvious" favoring one party (the forming of public opinion / lead readers opinion) so tendentious. Basic...

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Definiton and Variety of Mass Media

WHAT is imagined in your mind when you hear the word mass media (mass media)? TV, Radio, Magazines, Newspapers? You benaaaar .....!!! But wait, understanding, and kind of the mass media is not limited to that. Various sources say, the mass media (commonly abbreviated as "media" only) is derived from the Latin and is the plural form of the word medium. Literally, meaning intermediate or medium of instruction - in this case an intermediary or an introductory message in the communication process. The term popular in the world of media communication...

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About Public Service Ad

Let's begin our discussion about ad today. And now is time for public service ad. What is public service ad? Public service Ad is a part of social marketing campaign that purposely offer an idea or premise for the sake of public and also for public service. Usually in the form of public service advertising messages solicitation, statement, or an appeal to the people to do or not do an act in the public interest, or change behavior for the better good order. For example, is the cleanliness of the environment, encourages respect for differences...

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About Corporate Ad

Today, let's talking about corporate ad.  First, let's back to the definition of corporate ad, which is: An Ad that purposely made for image building of some company and in the end also build the positive image of products or service that company provided. And now, we will explain more of corporate ad. Corporate ad will be more effective if supported by strong and relevant fact with society, has a news value, and is usually associated with community-oriented activities. Corporate advertising is another form of advertising when...

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About Commercial Ad

After we discuss about various type of ad, today we will learn about especially for this type: commercial ad. First, let say about its definition. Commercial ad is an ad that purposely support marketing campaign of some product and service.  So, in commercial ad, we could say that this ad is intentionally made to give product and service good impression in society. Commercial ad had an ultimate objective to make the society love them, or maybe just know them. This ad is difficult to do, but not impossible. And yeah, there is some type...

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Various Type of Ad

In communication, ad is some influental aspect that will help company to communicate their product or service to public. But, Ad is not only selling. There is a lot type of an Ad that we must know. So today, let us discuss about various type of Ad.  In this first post, we will mention 3 various type of Ad, and after that, we will discuss each of them more completely. Hope you enjoy it! So this is various type of Ad according to Erna Wati, M.St Various objective from ad that made by company affects on different various type of an ad. The...

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Media Support For Marketing Communication

We are still in marketing communication series, which already discussed about The role and function of marketing communication, brand equity, and 7 business aspect to make marketing communication become long lasting. Off course, there is still plenty other topic from marketing communication. And today, let's talk about media support for marketing communication. We all know that marketing communication is about make people know on our product or brand or company. So, in order to gain that attention, we must understand, that we need channel to facilitate...

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7 business aspect to make marketing communication become long lasting

So, we already know, what is the role and function of marketing communication and what is brand equity. So, let's talking about some other different aspect (but still in same domain). The topic that we will discuss today is: 7 business aspect to make marketing communication become long lasting. Yes, in order to survive in the jungle of business, some corporate must have these 7 basic aspect. This is the minimum requierement for corporate. Off course, if corporate want to get more than any corporat, these 7 aspect is never enough! But, if corporate...

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Marketing Communication and Brand Equity

We are in the 2nd post about marketing communication. Yesterday, we just finished talking about The Role and Function of Marketing Communication. What, you don't read that yet? Just read it to keep up with this post. Okay, now let's start the discussion about brand equity. Why brand equity? Simple, because brand equity is some important thing that marketing communication need, in order to have a long lasting and happily live in business. Let's start with the most common thing that we should know. what is brand equity? Yes, that is the main thing...

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The Role And Function Of Marketing Communications

Now, let's start the discussion about marketing communication. Marketing communication is an important point in business. Because, without good marketing communication, there will be no sales. And business without sales, is nothing. So, in the first post about this marketing communication, we will talk about the role and function of marketing communication. In role of marketing communication, we will talking about the definitions of marketing communication. And in function of marketing communication, we will mention some point that become the...

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The Various Type of Communication Policy

After we talking about The minimum requirement of communication policy and the purpose of communication policy, now let's start the discussion about the various type of communication policy. So, what is the type of communication policy? Here they are. 1. Statute Legislation made ​​by Parliament together with government. So, the communication policy is made by the most legal and powerful law in the country. At this stage, nothing could deny it, except the statute amandment itself. 2. Government regulation Laws and regulations established by...

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The Purpose Of Communication Policy

After we post about minimum requirement of communication policy, now let's talk about the purpose of communication policy.  The purpose of communication policy is something that we should know, if we want to understanding the full substance of communication policy. Just like we know before, communication policy is something that very important to the government in order to make their regime to be stand among their people, not againts their people. And that's why, understanding the purpose of communication policy is a must. So, let's see,...

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