Definiton and Variety of Mass Media

WHAT is imagined in your mind when you hear the word mass media (mass media)? TV, Radio, Magazines, Newspapers? You benaaaar .....!!! But wait, understanding, and kind of the mass media is not limited to that.

Various sources say, the mass media (commonly abbreviated as "media" only) is derived from the Latin and is the plural form of the word medium. Literally, meaning intermediate or medium of instruction - in this case an intermediary or an introductory message in the communication process.

The term popular in the world of media communication and education. In the field of communication, the media is a channel (channels) of communication. In the world of education, the media is a tool (tools) to support the teaching and learning process

Which we discuss in this post is the medium in terms of the mass media - means of mass communication.
Understanding Media By Language
English Dictionary generally defines media as a tool, a means, channels, intermediaries, tool path (of communications), and wasilah.

Dictionary Online Dictionary defines media as being related communication, the mass communication media such as magazines, radio, and television:
a plural of medium.
(Usually used with a plural verb) the means of communication, as radio and television, newspapers, and magazines, that reach or influence people Widely.
Online encyclopedia Wikipedia also defines the media associated with communication channels. "Tools used to store and deliver information or data". Tool to store and deliver information or data.

In Big Indonesian Dictionary (KBBI), the media (me · he / media) is defined as follows:
tools;
tools (means) of communication such as newspapers, magazines, radio, television, films, posters, and banners;
which lies between the two parties (people, groups, etc.): puppet can be used as a medium of education;
intermediaries; liaison;
nutrients containing protein, carbohydrates, salt, water, etc.. either liquid or compressed by adding gelatin to grow the bacteria, cells, or tissues of plants.
According Term Definition Media
Understanding the media according to the terms commonly associated with communication and education. Generally, when people refer to the media, then the question is the mass media, the mass communication media, such as newspapers, magazines, radio, and television.
We also know the term "media person", "media crew", or "the media". Which is none other than journalists or "the press".
According to Lexicon Communications, the media is "conveying the message that relates directly to the general public, such as the radio, television, and newspapers".
Characteristics of Mass Media
Not all media can be called mass media. Characteristics of the most popular mass media, among others:
Publicity. Disseminated to the public, the audience, or the people.
Universality. The message is general, about all aspects of life and all the events in a variety of places, also concerns the public interest and the target audience because a lot of people (the general public).
Periodicity. Fixed or periodic, such as daily or weekly, or broadcast a few hours per day.
Continuity. Continuous or continuous period in accordance with the schedule published or broadcast.
Actuality. Contains new things, such information or report the latest events, new tips, and so on. Actuality also means that the speed of delivery of information to the public.
Types of Mass Media
The types of mass media today broadly divided into three:
Print Media (Printed Media): Newspapers, Tabloid, Magazine.
Electronic Media (Electronic Media): Radio, Television, Film / Video
Cyber ​​Media (Cyber ​​Media): Website, News Portal, Blog, Social Media.
To communicate through the mass media (mass communication), expertise or skills (skills) to be held among other writing (writing skills), journalism, broadcasting / Announcing skills, editing, journalism language (language media), and editing photos, audio, and video.