Interactional Model

This model think that human is an active person. Symbolic quality is contained in interactional word, so this model is clearly different with an ordinary interaction which signed by stimulus - response trade. This model is developed by George Herbert Mead who have a student named Herbert Blumer. Symbolic interaction perspective is known more in sociology, although is still have some influences in other discipline.

This model think that people as a communicator is active, reflective, and creative , interpret, shows complicated act and hard to be predicted. In this context, Blumer show 3 premise which become the basic of this model. Firstly, Human act based on the meaning that individual give to their environment. Second, that meaning has direct relation with social interaction which individual do to their social environment. And the last but not least, the meaning is created, resisted, and changed by interpret process which individual done in order to keep in touch with their social environment.

Source : Deddy Mulyana, 2000

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Gudykunst and Kim's Model

This model actually is an intercultural communication model. This model basely is suitable for face to face communication, especially for 2 people. Because there is no 2 person which have culture, social culture, and psycho culture precisely similar.

This model assume 2 persons which equal in communication, each of them as a sender and also a receiver, or both of of them encoding and decoding. Because of that, we can see that messages from someone is a feedback from the other one. Messages / feed back between them is represented by a line from someone's encoding to another decoding. The two lines shows that every one of us go and won't do anything until we get the feedback.

The aspect that completing this model environment. Environment persuade us in encoding and decoding a messages.

Source : Deddy Mulyana : 2000

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Tubbs Model

It's all about 2 person communication. This model is suitable with concept of communication as a transaction, which assume that 2 communicator as a sender and also receiver a message. When we talk (send a message) actually we also observe our partner's behavior and we reacts with that. The process is a reciprocal and also spontaneous and simultaneously. The messages in this model could be verbal and non verbal. Could be intention and incidental. The Channel is a sensory. There is two type of noise in this mode : technical and semantic. Technical noise is a factor which make receiver feel a change in information. Semantic noise is a giving different meanings about the representation which sent by source.

In short ways, although in that model communicator 1 and 2 gain same aspect : input, filter, messages, channel, and noise. That aspect still different in contents.


Source : Deddy Mulyana : 2000

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Defleur's Model

It's a mass communication model. By inserting mass medium device and feedback device. It draw a source, transmitter, receiver, and destination as a departed phase in mass communication process.

The function of receiver in Defleur's model is to receive information and encode it.

According to Defleur, communication isn't meaning transfer. Communication happen by a set of component operation in some theoretical system, which the consequence is isomorphism between intern response to a set of symbol to source and receiver.

Source : Deddy Mulyana : 2000

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Berlo's Model

Also known as SMCR model. Source, message, channel, and receiver. Source is the creator of the messages. Message is a translation of idea to a symbolic code. Channel is a medium that bring the message. And the receiver is the target of communication.

According to this model, source and receiver is influenced by those factors : skill of communication, attitude, knowledge, social system and culture. Message is expanded based on element, structure, content, treatment, and code. The channel is about sensory.

The positive thing about this model is, this model could reach treatment mass communication, public, interpersonal, and written communication. This model is also heuristic. But, this model is also have weakness. This model think that communication is a static phenomenon. There is no feedback. And nonverbal communication is considered as unimportant thing.

Source : Deddy Mulyana : 2000

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Gerbner's Model

This model is a lasswell's model expantion. It consist from verbal model and diagramatic model.

Verbal Model : someone perceives an event and reacts in a situation through some means to make available material in some form and contects conveying content of some consequence.

Diagramatic Model : Someone perceives an event and send some messages to transmitter which will send a signal to receiver. In that transmission, the signal facing noise and become SSSE to destination.


Source : Deddy Mulyana : 2000

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Westley and Maclean's Model

This model say about 2 context, interpersonal and mass communication. And the point of difference between interpersonal and mass communication is the feedback. In interpersonal, the feedback is direct and fast. In the mass, the feedback is indirect and slow.

There is 5 parts in this model on interpersonal communication : object orientation, messages, source, receiver, and feedback. Source (A) see object or some activities in their environment (X) and create a message about that think (X')which sent to receiver (B). In that turn, the receiver will send a feedback about message to the source.

In mass communication this model have another parts, it's called gate keeper (C) or opinion leader which receive the message (X') from source of mass media (A) or by seeing object orientation (X1, X2) in his environment. And then, the gate keeper is creating their own messages (X")which sent to a receiver (B). So, the filter process is formed.

There is some important concept from this model : feed back, the differences and similarity between interpersonal and mass communication, and opinion leader which become an important thing in mass communication. This model is also separated purposive and non purposive messages.

Source : Deddy Mulyana : 2000

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Newcomb's Model

Theodore Newcomb (1953) see communication from the social psychology view. This model also known as ABX model. This model draw that someone (A) sending information to the other one (B) about something (X). That model assume that A's orientation to B and to X is depend to each other. And three of them is a system which content four orientation.

1. A to X orientation
2. A to B orientation
3. B to X orientation
4. B to A orientation

In this model, communication is a normal and effective way which make people can orient their self to their environment. It's a intentional communication act model of 2 people.

Source : Deddy Mulyana : 2000

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Schramm's model

Communication is considered as an interaction, with both sides who encode - interpret - interpret back - transmit - and receive the signal. Schramm think that communication always needs 3 element : source, message, and destination. Source can encode and destination can decode message, based on their own experience. If both of circle have an an equal territory, so communication is an easy thing to do. Greater territory will affect on field of experience which belong to both sides. According to schramm, every one in communication's process is clearly become both encoder and decoder. We constantly encode back signs from our environment, interpret that signs and decode something as a results. Backward process in the model is called feed back, which playing an important rule in communication. Because it let us know how do our message being interpreted.


Source : Deddy Mulyana : 2000

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Shannon and Weaver's Model

This model is talking about the problem to send a message based on their accuracy level. This model presupposes an information source who create a message and send it by some channel to a receiver who recreate that message. In other words, this model assumsion that information source create some message to be communicated from available set of messages. Transmitter changes messages to signal which suitable with the used channel. Channel is a medium which sending a sign from transmitter to receiver. In conversation, information source is a brain, the transmitter is voice which create a signs that transmitted by air. The receiver is a hearing mechanism and reconstruction a message from a signs. The destination is a receiver's brain. And the important concept from this model is a noise.

This model think that communication is a static phenomenon and one way. And, this modelis too much complicated.

Source : Deddy Mulyana : 2000

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Lasswell's Model

Lasswell's model is a verbal saying, which say about who says what in which channel, to whom with what effect?

This model say about communication process and it's function to society. Lasswell said 3 function of communication. The first one is a environmental monitoring. Then a relation from every departed society which give a response to environment. And the last one is a social transmission from one generation to the other.

This model is often used in mass communication. Who to gate keeper, says what is a source to analyze about the message. In which channel to media. to whom to audience. And with what effect is about the effect which is made by a message of mass communication to reader, listener, etc.

This model is also given a critic, because this model seems think that communicator and the message is always on purpose. This model is also though that is too much simple. But, just like the other good model, this model focus on important aspect in communication.

Source : Deddy Mulyana : 2000

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Aristoteles Model

This is the most classical model in communication. And also is called as a rhetorical model. This model make a formula about first verbal communication model. Communication happen when a speaker speak their messages to listener in order to change their behavior. This model have 3 basic part of communication. Speaker, message, and listener.
This model is about speech. Especially speech to persuade people. According to Aristoteles, the persuade can be reached by the one person that people believe. The argument, and by playing listeners emotion.
But, this model have many weakness. The first one is communication is considered as a static phenomenon. And the other weakness from this model is, this model doesn't mention nonverbal aspects in order to persuade.
But, although this model have many weakness, but this model in the future will inspire a lot of communication scientist to find another models in communication.

Source : Deddy Mulyana : 2000

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Stimulus - Response Model

This model is the most basic model in communication. This is show communication as an action - reaction process. This model think that verbal words, inverbal signs, pictures, and actions will stimulate other people to give the response in some ways. You can also say that this process is a moving information or ideas. This process could be interactive and have a lot of effect. Every single effect could change another act of communication in the next level.
This model ignore that communication is a process. In other words, communication is considered as a static thing.

Source : Deddy Mulyana : 2000

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Model Of Communication

S-R Model
Aristoteles Model
Lasswell Model
Shannon and Weaver Model
Schramm Model
Newcomb Model
Westley and Maclean Model
Gerbner Model
Berlo Model
De Fleur Model
Tubbs Model
Gudykinst and Kim Model
Interactional Model

source : Mulyana Deddy, Ilmu Komunikasi Suatu Pengantar : 2000

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Various Definitions of Communication and Controversy within

Before we trying to know about communication, the very first thing that we should know is the definitions. But in communication, the definitions isn't as easy as the other. There are a lot of definitions about communication from different people and different culture. Well, check this out.
Communication is a process where people (communicator) sending stimulus in purpose to change or to make behavior of other people.( Hovland, Janis & Kelley : 1953 )
Communication is a process sending information, idea, emotion, ability, etc. By using symbols such as words, pictures, numbers, etc. ( Berelson dan Stainer : 1964 )
Communication basely is a process which explain who, says what, in which channel, to whom, with what effect. ( Lasswell : 1960 )
Communication is a process which make something which belong to one person become belong to 2 persons or more. ( Gode : 1959 )
After read that following definition, then there is a question in my mind. Why is there much various kind of definitions? Can you believe that in 1976, Frank Dance and Carl Larson collected 126 definitions of communications? Why do that happen? There are some reason that could answer these questions although still unclear in some points.
Dance found 3 dimensions that lead definitions of communication. ( Deddy Mulyana : 2001 ) First dimension is level of observation . And the second one is intentionality. And the last one is norm adjustment. That 3 dimensions, directly and indirectly become the main reason for this controversy.

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