Media Support For Marketing Communication

We are still in marketing communication series, which already discussed about The role and function of marketing communication, brand equity, and 7 business aspect to make marketing communication become long lasting. Off course, there is still plenty other topic from marketing communication. And today, let's talk about media support for marketing communication.

We all know that marketing communication is about make people know on our product or brand or company. So, in order to gain that attention, we must understand, that we need channel to facilitate that. And that channel is-one of them, media.

Yap, media is a channel that we need to make our marketing communication succeded.

Media support is always related to business succes potential, cost, and audience. Media support also called as an alternative media, unmeasurable media, and also non-traditional media. This is the following media's support:

- Out of home media

This media is also called as an outdoor media. If we know billboard, banner, x banner, etc. That is the example of out of home media.

- Promotional product marketing

We can say this is a sample. We have product, and we want our product to be tested by our customer. This media is what we use.

- Yellow pages

Yellow pages is one way stop information about contact. In Yellow Pages, we can find address and phone number for registered user. Very useful. Very informative.

- Product placement

Have you ever seen movie? In movie, some actor may use some product like bag, shoe, etc. That is the spot that company could use to ad their product. For example, if your company product is a watch. You could give product placement by ordering the actor to use your watch, and show them to the audience. Off course, you have to pay some money too.

- Inflight Advertising

You use airplane as a media to promote your product. In Air.

- Miscellaneous media

Other media that always increase and cannot really stop. There is a lot of new media today!

Yes, that's all we say about media support for marketing communication. Hope it help you!