April 06, 2014

7 business aspect to make marketing communication become long lasting

So, we already know, what is the role and function of marketing communication and what is brand equity. So, let's talking about some other different aspect (but still in same domain). The topic that we will discuss today is: 7 business aspect to make marketing communication become long lasting.

Yes, in order to survive in the jungle of business, some corporate must have these 7 basic aspect. This is the minimum requierement for corporate. Off course, if corporate want to get more than any corporat, these 7 aspect is never enough!

But, if corporate have these aspect, it means, they already in the right track.

So, what is that 7 business aspect? Let's find that out!

1. Targeted Consumer

Business is about selling. That is the one thing that we should know from the beginning (eventhought that is not the only principe). And to sell, what is the main thing to understood? Yes, a consumer.

If a corporate know who is their consumer, it will be much easier to sell. So, targeted consumer is one thing that a business must have.

2. The Best quality product creating from the newest technologies

Off course, the consumen isn't the only thing to sell. To sell frequently in various time, we must have quality product. Yap, if we only know how to sell our product to our consumer, without giving our product some consideration, it will make our consumer dissappointed. Off course, there is no worse thing in the world that an angry consumer. Believe me.

So, make sure your business organization have the best quality product on it's class!

3. Differentiation product from competitor

What the point of selling Burger, if your burger only same with Mc Donald Burger (both in taste and price)? Yes, no one will even remember about your brand. So, in order to make your brand awareness higher, your product must have some differentiation from your competitor.

That was easy, but a lot of company failed on this steps. Because different doesn't mean freak!

4. Product positioning and company as a market leader

Did i mention that different doesn't meant to be freak? Because that is 100% true! If you make your product to be different, you must make sure that your product do have a strong positioning.

What is positioning? Positioning is the product target in society. By have some great positioning, it means your company really-really know, what should they do. In other word: potential to be a market leader.

5. High speed market penetration

Every brand must be ever new. Yes, that was right. But, if you only new and do nothing, that will be useless. If your brand is a new brand, you must have this high speed market penetration.

What is market penetration? Market penetration is the way your brand known by target before get known before. Pretty confused isn't it?

6. Highest quality of human resource and ability in teamwork

Every company need an employee. And in order to be the greatest company in the world, they must have a good quality employee too. But, only good in individual grade will not helping company much. So, company must have some good quality employee with the great composure to working in team. Great ability and great teamwork!

7. Adaptative interest in different situation

If your company only targeting interest in one boom interest, by the time flew, your target will dissappear. So, your interest must be good enough, or, if you can't, your interest must be adaptative in different situation. That was hard, but not impossible.

So, that's it! Those are the 7 business aspect to make marketing communication become long lasting. Hope you enjoy it!

0 comments:

Post a Comment