October 07, 2009

Stimulus - Response Model

This model is the most basic model in communication. This is show communication as an action - reaction process. This model think that verbal words, inverbal signs, pictures, and actions will stimulate other people to give the response in some ways. You can also say that this process is a moving information or ideas. This process could be interactive and have a lot of effect. Every single effect could change another act of communication in the next level.
This model ignore that communication is a process. In other words, communication is considered as a static thing.

Source : Deddy Mulyana : 2000

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