Guide To Write The News

WRITE news could not arbitrarily, for example "critical reader understand". There are basic guidelines that should be adhered to write news in order to be good news, interesting, effective, and in accordance with the rules and code of conduct.

Many journalists - especially online media reporters - who looks "amateur" in news writing and confront the journalistic code of ethics. For example, news reporters containing the subjective opinion or "too obvious" favoring one party (the forming of public opinion / lead readers opinion) so tendentious.

Basic News Writing Guidelines
The following basic guidelines to write news pages extracted from Teacher Vision, "Basic Journalism".

Inverted Pyramid. Posts inverted pyramid style of journalism should (inverted pyramid). The top (beginning of writing) consists of only one or two laimat which contains important information; This is called a terrace (lead) news. The next section contains descriptive information or detailed information.

Summary of leads (news terrace conclusion), the core message, delivered at the very beginning.
Posts tone (Tone): Your job as a reporter is to report the facts and opinions of others and do not put your personal opinions into the news (leave your own opinions out of the story). If you want to opine or judge an event, there is a separate genre, namely opinion article and / or editorial (tajukrencana / opinion editorial).

Various Sources (Multiple Sources): More and more people are talking (interviewed) will make you increasingly good news. You can use a direct quote (direct quotes) or write it in your own words (paraphrase) is said to be a resource, but should always remember to identify the source (who says what).

Preparation of sentence. Sentence in the news should consist of 20-28 words. Increasingly shorter, more good. Readers have always loved words and writing concise.
5W1H: news pertanyaanwho complete answer (what), what (what), why (why), where (where), when (when), and how (how).

Lead: Opener news, news early manuscript after the title. Usually a summary of the most important information.

Headline: Title or the "focal point" in the content of posts (news). Avoid headline news in the form of interrogative sentence interrogative sentence because not convey information.

Angle: Angle of view (point of view) or a particular way of looking at an event.

Fact-checking: check (check) that the facts in the news is true, including the writing of the name, title, institution.

Basic guidelines for writing news above is just some of the more important guidelines in writing news. The most frequently infringed by a novice reporter and / or "amateur journalists" writing is a matter of tone.

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Definiton and Variety of Mass Media

WHAT is imagined in your mind when you hear the word mass media (mass media)? TV, Radio, Magazines, Newspapers? You benaaaar .....!!! But wait, understanding, and kind of the mass media is not limited to that.

Various sources say, the mass media (commonly abbreviated as "media" only) is derived from the Latin and is the plural form of the word medium. Literally, meaning intermediate or medium of instruction - in this case an intermediary or an introductory message in the communication process.

The term popular in the world of media communication and education. In the field of communication, the media is a channel (channels) of communication. In the world of education, the media is a tool (tools) to support the teaching and learning process

Which we discuss in this post is the medium in terms of the mass media - means of mass communication.
Understanding Media By Language
English Dictionary generally defines media as a tool, a means, channels, intermediaries, tool path (of communications), and wasilah.

Dictionary Online Dictionary defines media as being related communication, the mass communication media such as magazines, radio, and television:
a plural of medium.
(Usually used with a plural verb) the means of communication, as radio and television, newspapers, and magazines, that reach or influence people Widely.
Online encyclopedia Wikipedia also defines the media associated with communication channels. "Tools used to store and deliver information or data". Tool to store and deliver information or data.

In Big Indonesian Dictionary (KBBI), the media (me · he / media) is defined as follows:
tools;
tools (means) of communication such as newspapers, magazines, radio, television, films, posters, and banners;
which lies between the two parties (people, groups, etc.): puppet can be used as a medium of education;
intermediaries; liaison;
nutrients containing protein, carbohydrates, salt, water, etc.. either liquid or compressed by adding gelatin to grow the bacteria, cells, or tissues of plants.
According Term Definition Media
Understanding the media according to the terms commonly associated with communication and education. Generally, when people refer to the media, then the question is the mass media, the mass communication media, such as newspapers, magazines, radio, and television.
We also know the term "media person", "media crew", or "the media". Which is none other than journalists or "the press".
According to Lexicon Communications, the media is "conveying the message that relates directly to the general public, such as the radio, television, and newspapers".
Characteristics of Mass Media
Not all media can be called mass media. Characteristics of the most popular mass media, among others:
Publicity. Disseminated to the public, the audience, or the people.
Universality. The message is general, about all aspects of life and all the events in a variety of places, also concerns the public interest and the target audience because a lot of people (the general public).
Periodicity. Fixed or periodic, such as daily or weekly, or broadcast a few hours per day.
Continuity. Continuous or continuous period in accordance with the schedule published or broadcast.
Actuality. Contains new things, such information or report the latest events, new tips, and so on. Actuality also means that the speed of delivery of information to the public.
Types of Mass Media
The types of mass media today broadly divided into three:
Print Media (Printed Media): Newspapers, Tabloid, Magazine.
Electronic Media (Electronic Media): Radio, Television, Film / Video
Cyber ​​Media (Cyber ​​Media): Website, News Portal, Blog, Social Media.
To communicate through the mass media (mass communication), expertise or skills (skills) to be held among other writing (writing skills), journalism, broadcasting / Announcing skills, editing, journalism language (language media), and editing photos, audio, and video.

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About Public Service Ad

Let's begin our discussion about ad today. And now is time for public service ad.

What is public service ad? Public service Ad is a part of social marketing campaign that purposely offer an idea or premise for the sake of public and also for public service.

Usually in the form of public service advertising messages solicitation, statement, or an appeal to the people to do or not do an act in the public interest, or change behavior for the better good order. For example, is the cleanliness of the environment, encourages respect for differences of opinion, family planning, and so on.

Advertising social services also presents a social message that aims to raise public awareness of a problem that they face, the condition that can threaten the harmony and their lives in general. The message, in other words intended to provide an overview of the events and happenings that will result in a particular state. Whether they are positive or negative.

Early in its development, advertising people are not too attached to the arrangement of tight, intricate planning messages, the selection of appropriate media, until the determination of the target audience and the selection of the place and time that is really appropriate.

owever, as the development of the advertising world and the increasing number of companies are making public service announcements along with creating a paradigm shift in the social messages of public service ads should also be made professionally as a commercial advertisement.

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About Corporate Ad

Today, let's talking about corporate ad. 

First, let's back to the definition of corporate ad, which is: An Ad that purposely made for image building of some company and in the end also build the positive image of products or service that company provided.

And now, we will explain more of corporate ad.

Corporate ad will be more effective if supported by strong and relevant fact with society, has a news value, and is usually associated with community-oriented activities. Corporate advertising is another form of advertising when a company's strategic campaign to communicate corporate values ​​to the public.

Corporate advertising often talked about the heritage values ​​of the company, the company's commitment to quality control, the launch of the trademark or logo of the new company, or communicate the company's concern for the environment.

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