October 12, 2009

Schramm's model

Communication is considered as an interaction, with both sides who encode - interpret - interpret back - transmit - and receive the signal. Schramm think that communication always needs 3 element : source, message, and destination. Source can encode and destination can decode message, based on their own experience. If both of circle have an an equal territory, so communication is an easy thing to do. Greater territory will affect on field of experience which belong to both sides. According to schramm, every one in communication's process is clearly become both encoder and decoder. We constantly encode back signs from our environment, interpret that signs and decode something as a results. Backward process in the model is called feed back, which playing an important rule in communication. Because it let us know how do our message being interpreted.

Source : Deddy Mulyana : 2000


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