October 07, 2009

Aristoteles Model

This is the most classical model in communication. And also is called as a rhetorical model. This model make a formula about first verbal communication model. Communication happen when a speaker speak their messages to listener in order to change their behavior. This model have 3 basic part of communication. Speaker, message, and listener.
This model is about speech. Especially speech to persuade people. According to Aristoteles, the persuade can be reached by the one person that people believe. The argument, and by playing listeners emotion.
But, this model have many weakness. The first one is communication is considered as a static phenomenon. And the other weakness from this model is, this model doesn't mention nonverbal aspects in order to persuade.
But, although this model have many weakness, but this model in the future will inspire a lot of communication scientist to find another models in communication.

Source : Deddy Mulyana : 2000

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