October 15, 2009

Defleur's Model

It's a mass communication model. By inserting mass medium device and feedback device. It draw a source, transmitter, receiver, and destination as a departed phase in mass communication process.

The function of receiver in Defleur's model is to receive information and encode it.

According to Defleur, communication isn't meaning transfer. Communication happen by a set of component operation in some theoretical system, which the consequence is isomorphism between intern response to a set of symbol to source and receiver.

Source : Deddy Mulyana : 2000

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