Author: Handito Hadi Joewono
Often we hear the classic word repeated from large and small businesses: "The making process is easy anyway, but it is important how to market". Because of its role is strategic, not surprisingly marketing become an important issue in business. Indeed there is little ambiguity in the language here, whether the question is a marketing or sales?
Whether the sale is part of the marketing? Of course not, although people often claim such marketing. To market is not the same as selling. The two are different but interrelated and equally had a role in the company. No wonder there is an established company director of marketing and sales director.
Often we hear the classic word repeated from large and small businesses: "The making process is easy anyway, but it is important how to market". Because of its role is strategic, not surprisingly marketing become an important issue in business. Indeed there is little ambiguity in the language here, whether the question is a marketing or sales?
Whether the sale is part of the marketing? Of course not, although people often claim such marketing. To market is not the same as selling. The two are different but interrelated and equally had a role in the company. No wonder there is an established company director of marketing and sales director.
